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The State of Mentorship in the Workplace
Many of America’s most revered entrepreneurs have had well-known mentorship relationships. Bill Gates engaged with Warren Buffett and...
Brooke Lighton
Jan 235 min read


Mondays, Am I Right? How Coors Light Turned a Gaffe into an Opportunity – Maybe
As the Super Bowl approaches, advertisers are pulling out all the stops to get their products seen by shoppers. After all, the Big Game...
Kate Dieckmann
Jan 164 min read


What Happened to Manners?
Loss of manners shows up in our jobs, our driving habits, and in the many ways we take out aggression on others.
Brooke Lighton
Jan 66 min read


To Partner Or Not To Partner, That Is The Question
Business partnerships are a tricky thing. Some are born of necessity — you and your design partner get laid off and decide to start an...
Brooke Lighton
Nov 13, 20243 min read


What It Takes to be a Leader - Eight Essential Qualities
A recent article in the New York Post captured the tragedy of 35-year old Leo Lukenas, a junior banker with Bank of America (BofA).
Brooke Lighton
Oct 30, 20245 min read


Girl Bullies: What it Looks Like in Today’s World, and the Power of Therapy
I truly believe that every female on this planet, or, at least in America (I can’t really speak for women in other countries) has felt...
Kate Dieckmann
Oct 30, 20246 min read


The Stories That Live Within Your Brand Can Ignite Success
I’ve been in the ad game for several decades, and I’m always curious about what makes for a standout campaign. I believe storytelling is a k
Brooke Lighton
Oct 24, 20244 min read


Advertising Clichés: How Accurately Do They Reflect Our Culture?
I’ve done a lot of marketing in the healthcare sector over my career, and every time I see or hear “World-Class Healthcare, Right Where...
Brooke Lighton
Oct 18, 20244 min read


In Defense of Winter: Why Living in a Cold Climate Might Be Good for You
Recently, extremely cold weather permeated a wide swath of the nation, including where I live outside of Chicago. So cold, in fact, that...
Kate Dieckmann
Jan 21, 20244 min read
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